The title of this is the biggest mistake you might be making online. I realize that’s kind of a bold claim, because there are a lot of mistakes we all can make online. We could spend days and days going through them all. I really do feel like the we are going to talk about today can go at the top simply because this mistake has long term effects.
This isn’t an alogorithm screwer upper.. or doing something that gets you unfollowed by someone you went to highschool with or someone who doesn’t even know you. Like, who cares about those things..because ultimately those things aren’t really going to affect your bottom line or your overall business.
But the mistake we are going to talk about today can the bottom line and I’m going to of course explain why.
But first.. what is it??? What’s this crazy mistake I want you all to avoid making..
I’m talking about the mistake of playing too small and not having an overall mission for your business.
And if you’re thinking to yourself: my overall mission is to sell more Rodan and Fields or Mary Kay.. or vacation packages.. or insert product/service here. If you’re thinking something along those lines, go on and keep reading because you are who I’m talking to right now. This podcast was made specifically for you.
Please hear this: You are so much more than the product or service you sell. Even if selling that thing IS your main goal right now, or even if you plan to retire by the selling of this thing, if you have no other way of differentiating yourself by way of a bigger mission, then you are only going to blend in with the thousands of other consultants or reps for that business.
Okay? So not only will playing bigger help you stand out, but it will serve as a great tool for creating other content so that you’re at the very least not a walking billboard for another brand. It will also help you get more engagement and make more connections that will ultimately serve your goal of selling more or growing your team.
So first I’m going to tell you what playing bigger looks like and how you can start doing it asap.
Then I’ll go into more detail how this can help you short and long term.
Playing bigger simply means you know what you want long-term and you’re taking action to get there. You’re thinking of the grand scheme of your life and what you were put here to do versus just wanting to meet this month’s quota or earn the next vacation. Those things are fine and great to think about and work toward.
I’m not saying don’t do those things. But when it comes to your overall strategy, I just want you to have a bigger goal and purpose than those short term wins. I want you to actually have an overall mission and brand that is reflective of where you want your business and ultimately life to go.
And one of my favorite quotes is the Chinese proverb that says:
The best time to plant a tree was 20 years ago, the 2nd best time is now.
And that’s exactly what I’m saying here: I assume or at least hope you have some sort of vision of what you want your life to look like in a few years.. but you’re not going to randomly wake up in that reality. You gotta work for it, which requires you to start playing bigger today.
So how can you go about doing this?
I want you to first, get clear on what you want to achieve and accomplish over the next several years then set yourself a mission statement that will start leading you in that direction. Okay?
Now, if you haven’t done this before.. or maybe it’s been a while.. I want you to take some time to do some good ole fashioned dreaming and picture what you want your business to look like in a year and then in 10 years.
What kind of business to you have? Are you still selling what you do now, or has it evolved in some way? What kind of money are you making? What are your clients or customers like? What are some things you’ve achieved and accomplished? How many hours do you work each week? Do you have a team or are you happy keeping your business as lean as possible?
And don’t get too stuck on this. Whatever you come up with isn’t set in stone and you obviously don’t have a crystal ball, but the point of doing this is so you can at least get a gist of the direction you are wanting to go.
Then I want you to write out your new mission statement that is reflective of where you’re headed. One of the first places you can put this mission statement is in your Instagram bio or on any social media bios that you use because you want people to know what you’re all about and what they can expect to gain or learn from following you and taking in your content.
So, to help demonstrate this, I’m going to give you 2 examples of what this can look like with a personal business and also a direct sales business.
First we’ll start with mine. For my business I offer social media and online business support through selling online workshops, courses and also coaching. But my mission statement isn’t “I sell great courses and coaching on social media”.
Honestly- how boring and restrictive is that? First of all, I don’t know if I want to sell online courses forever, so I certainly don’t want to box myself in there, but how many other people on the internet do the exact same thing? A LOT.
And if I live by that mission statement and let that lead my current and future actions, there probably won’t be much expansion going on. So instead, I did the reflecting and I know for sure that regardless of what it is I’m offering as a product or service at any given time, I know that my ultimate goal is to help other women grow their own online businesses.
So I made my mission statement: “I help women grow influence and income.. with ease.”
And notice there I didn’t make it about WHAT I’m selling but instead I made it about the outcome I want to help my clients achieve. I want whoever works with me to walk away knowing how to easily create greater influence and income in their business.
Now let’s do a direct sales example:
So let’s say you sell skincare.. if you and I were to work together I would ask you what your other passions are. What do you LOVE talking about that you would talk about whether you were getting paid for it or not? This can be anything from healthy diet habits to where to find the best deals on clothes to reality tv recaps. I don’t care what it is, we just need to come up with something else besides the skincare that you currently sell that would be very easy for you to create content around because you’re already doing this stuff anyway.
And by the way.. you don’t necessarily have to want to create a future business around this passion. Some people will, some won’t. But like I said earlier, this practice can still serve as a great tool to at the very least set yourself apart.
So let’s say you have a passion for finance. God bless you. You already talk about it sometimes with your audience and share different ways you’ve saved money and invested in different things, and you even envision a potential business in the future where you teach others how to appropriately manage their own finances.
If your mission statement is simply, “I sell the best skincare on the planet”, where in that is reflective of your future business goals and passion for finance stuff? No where.
So what you can do is change your mission statement to something like: I make managing money easy and fun. Or even a quirky title like “money managing momma”. And the type of content you create can then reflect that mission. Right? You can share the money tips and tricks you would be talking about anyway AND you can also tie the skincare you’re currently selling into it too because of course our main goal is to sell more.
So instead of leading with the skincare and doing the same thing everyone else who sells that brand does, you can tie it into your overall mission like, “hey, I’m so good and passionate about appropriately managing my money that this is actually why I decided to sign on with this skincare company, because it allows me to earn enough to save for our future. while also affording me the freedom of pursuing my other passions like one day building a finance coaching business.”
So what this will allow you to do is to provide great value for your audience by talking about something else you truly enjoy. Which will then build credibility and trust with them. And THEN, when you sprinkle in the skincare tips and tricks, your audience is already engaging and paying attention to you. So they’re more likely to buy from you versus someone else who may sell that same product.
Does that make sense?
So you will totally still talk about skincare and do the tutorials and all those things, but you’re not leading with that anymore. You’re leading with your passion which will help you stand out, and it will be a much easier way to build like know and trust with your audience than trying to sell to them all the time.
Now one more quick example:
What if your passion really is rooted in the thing that you sell. Like let’s say you sell makeup and you really do live for all things makeup. That’s fantastic. In that case, I urge you to create a mission that is reflective of your ideal client.
So instead of posting on your bio: I sell ______ brand makeup.. or ________ brand makeup consultant.
Make your mission something like: “ I inspire confidence in women”. Or even better if you can be more specific..like let’s say yes, you sell this brand of makeup, but you love getting booked to do makeup for brides. So your mission can be “bridal makeup ninja” or maybe something a bit more eloquent than that, but the point is you are giving people an idea of what you’re about and what they can expect when following you and what to know you for.
Okay.. so first, get clear on the direction you want you business to go in the next few years. Then create a mission statement that reflects that direction and throw that sucker on all your social media bios and then start creating content based on what it is.
And when you do that, here are at least 3 ways this will majorly benefit your business :
First, like I already mentioned, when you start to play bigger, you will really stand out from your competition and everyone else who sells the same thing or something similar to what you do.
I can’t tell ya’ll how many people I see complaining about the algorithm and how their content isn’t being seen or they feel like they aren’t getting enough reach or enough engagement, but 9 times out of 10 when I look at what they’re putting out on the internet it’s all a bunch of ads. It’s a bunch of reposted or repurposed product images straight from the company they work for. Recycled before and afters, and even their bio is a essentially a billboard for the product they sell.
And I get it.. you’re excited and believe in the things that you’re selling. That’s not a bad thing, but what is bad, is when people go to your profile and all they see are product images. They’re going to assume that any conversation they have with you is going to lead to some sort of sales pitch. So they may avoid engaging with you altogether.
Yes, this will absolutely mess you up in the algorithm, because if you post something enough times that isn’t getting engagement, that platform will assume what you’re posting isn’t quality content and show it to less people.
See how that works?
So.. by taking a different approach and creating a mission that differs from your upline, downline, and everyone else that’s vying for the same attention, you are essentially creating your own path to create relationships and engagement that has a much higher potential for conversion than the old way of doing things.
The second way playing bigger will benefit your business is you will have so many more ideas for content.
And I know this is something we all struggle with. What the mess do we talk about on social media?
So when you figure out what your new mission is and who you really want to serve, obviously your content will be related to that. But then you will still have your regular content you used to make about the product or service you sell.
And the third and probably most impactful way this will help your business is you will be making connections and building the crucial like, know and trust factor even if people aren’t interested in what you’re selling.. yet.
Ya’ll there has been so many times I’ve bought a product from someone that I had been following for something else complexly different. Perfect example: About a year ago, I had of course heard of the brand Beauty Counter, but really never had a good enough reason to buy it, even though I had several social media friends that sold the products.
Then, I started following a woman on instagram whose overall mission was all about holistic health. She created a ton of content on healthy lifestyle choices from nutrition to cleaning products, so I was super into the things she talked about. She also just so happened to sell Beauty Counter products as well. So when she would sometimes talk about those, I naturally would pay attention and ended up becoming a customer of hers even though I was following plenty other people who sold the same products.
And please understand this wasn’t a favoristim thing. It was simply an attention and trust thing.
Due to her mission, she had my attention, which eventually built my trust and allowed me to organically learn more about the products she sold, which eventually converted me to a paying and loyal customer.
Okay- so that wraps up why I so strongly want you to stop making the mistake of playing too small and start creating your own individual mission and trajectory for your business.
If you loved this and you think this is perhaps the missing link to more engagement, customers and/or team members in your own business, then I highly encourage you to check out my upcoming workshop:
“It” Factor Influence: How to Create a Brand and Mission that Stands Out and Attracts.
In this workshop, I help you not only get clear on what YOUR individual mission is but what to actually do with it after you figure it out. I’ll help you create a simple yet strong social media strategy around your new mission. Then I will show you how to go about creating an authentic it-factor brand that stands out from your competition. Finally, I’ll teach you some valuable mindset hacks that will allow you to own your mission and fully step into your God-given purpose.
If you’re reading this shortly after it is published, there may still be time to join. The cart closes on Thursday, March 28th and I’ll be teaching the workshop live that night. Even if you can’t be there live, you’ll still have access to the recording and workbook.
You can learn more about this by going to my website, www.allieireeves.com/shop. Or you can go to the link in my Instagram bio. Trust me on this, this one is a good one and you won’t want to miss it.