Email Marketing Service Provider Pros & Cons for Solo-preneurs
Email marketing is a great way to keep your clients/followers in the loop with with everything that's going on in your business, AND more importantly, build a trusting relationship by sharing a special glimpse into your business that no one else gets to see.
Best part- when people subscribe to your list they're saying they want MORE of you and they want to be first to know when you have any news or new product/service to offer them.
Here is a comparison of the top email marketing service providers for beginners, solo-preneurs, or very small businesses.
DO NOT get overwhelmed by the tech-y stuff. If you're just getting started out, focus more on picking one that jives with your budget.
Don't forget you can always get fancy later!
Free up to 100 subscribers ($10 - 27/month for 101-5,000 subscribers)
Simple drap & drop features if you're technically challenged, with good design, but less templates
More affordable than Mailchimp once your list grows past 2,000
Not a lot of data management options and reporting
Cannot split test your images, subject lines, copy, etc.
Compatible with fewer 3rd party companies, so check with your email provider you plan to use first to see if they integrate
Free up to 2,000 subscribers, then $25+/month depending on data volume + subscribers
More complex data management and statistics reporting
Ability to split test
Responsive templates (will resize and reformat depending on what device its being viewed from)
Integrates with more 3rd party companies
Slightly higher learning curve due to more features
More expensive monthly once you have over 2k subscribers
Data management, list segmentation, and split testing features available
"Perfect timing feature" that will predict the best time to send our your emails, which can help increase open and click rates
Most expensive option once you get past 5,000 subscribers
FREE 30-day trial + free up to 500 subscribers, then $8 - 39/month for 500 - 5,000 subscribers
Easy to use
"Smart" templates- you pick your colors/fonts and they help you choose which template is right for your email
List segmentation and a few analytics reporting options
Templates aren't as customizable as other options
Cannot split test