Email Marketing Service Provider Pros & Cons for Solo-preneurs
January 19, 2018
Email marketing is a great way to keep your clients/followers in the loop with with everything that's going on in your business, AND more importantly, build a trusting relationship by sharing a special glimpse into your business that no one else gets to see.
Best part- when people subscribe to your list they're saying they want MORE of you and they want to be first to know when you have any news or new product/service to offer them.
Here is a comparison of the top email marketing service providers for beginners, solo-preneurs, or very small businesses.
DO NOT get overwhelmed by the tech-y stuff. If you're just getting started out, focus more on picking one that jives with your budget.
Don't forget you can always get fancy later!
Free up to 100 subscribers ($10 - 27/month for 101-5,000 subscribers)
Simple drap & drop features if you're technically challenged, with good design, but less templates
More affordable than Mailchimp once your list grows past 2,000
Not a lot of data management options and reporting
Cannot split test your images, subject lines, copy, etc.
Compatible with fewer 3rd party companies, so check with your email provider you plan to use first to see if they integrate
Free up to 2,000 subscribers, then $25+/month depending on data volume + subscribers
More complex data management and statistics reporting
Ability to split test
Responsive templates (will resize and reformat depending on what device its being viewed from)
Integrates with more 3rd party companies
Slightly higher learning curve due to more features
More expensive monthly once you have over 2k subscribers